Why Your Small Business Needs SEO?

In 2017 every business needs to have a strong online presence. However, what does this entail exactly? Is paying for an expensive website design, hosting a blog and sharing your content on social networks enough? Sadly, it is not. You see, all of the abovementioned boost your website traffic and although this looks good on paper, you have no way of knowing which of these people are actually going to become paying customers. For this, you need to start making more qualified leads. In other words, you need to ensure that people looking for your services/product stumble upon you, which is why your small business needs SEO.

A Strong Position on SERP

Imagine a situation where you are a potential client, looking for someone in, let’s say event management industry. What you will include in your search will probably be keywords related to the actual event (i.e. wedding, birthday or celebration) and the location of where the event is going to take place. However, once the search results finally appear, you are not very likely to look further than first few links offered.

Namely, the position one in Google search gets 33 percent of all traffic, result number two gets about 18 percent, while the lower you go the smaller these figures go. Some even joke that page two of Google search results is an ideal place to hide a murder weapon. Because of this, one of the main goals of SEO services is to get you to the page one.

Not Visible Equals Inexistent

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The next thing you need to realize about your audience is that their first impulse will always be to look you up online. Here lies the full importance of SEO. Let’s say your business got a word of recommendation from a satisfied customer, however, the potential client forgot your domain name or even the name of your business. What they will do is try some of the most organic keywords in order to find you on their own. Failure to get to you is most likely to result in them giving up and going someplace else, which is definitely something you don’t want.  

Spawning Positive Search Results

Finally, you need to keep in mind that in the era of the internet, it is easy for anyone to conduct their own independent research. You see, latest surveys show that seven in ten Americans seek out another opinion before making a purchase. There is nothing easier than comparing your price, your website and your online reputation to that of your competitors and then making a decision based on these facts, rather than on impulse.

One of the things that people will pay close attention to will be reviews and ratings of your business on different websites. In order to persuade these potential clients that you are worthy of their time and money, you need to start spawning positive search results. This is yet another thing that SEO experts can help you with.

Conclusion

As you can see, the list of reasons why you may need SEO is endless. Some honorable mentions, that, sadly, couldn’t get their place of this list are mobile friendliness, high ROI and of course keeping up with your competitors. Needless to say, any of these reasons alone is more than enough for a small business to decide to invest more heavily in their website’s SEO.

Marcus Jensen

Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.

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